Planted Potential
Plants are such an important aspect of garden retail, but when visiting garden centres, all too often one is faced with the same old supermarket car park planting schemes. A few Euonymus and Photinia dotted around, a mass of Symphoricarpos or Stephanandra and the odd flowering cherry isn’t going to leap out at the customer and encourage them to buy plants.
Garden Centres need to maximise the potential of their landscaping to increase sales. Car park and front of house planting should entice customers by providing tantalising examples of the plants customers will find on sale in the planteria. Planting schemes also have the added benefit of demonstrating how plants can be used in design, whilst making subtle suggestions as to specific combinations. Naturally the customer will also be able to see mature or established examples and if plants are labelled the selling potential is increased.
At Haskins Ferndown Garden Centre in Dorset, front of house plantings have led to increased sales of a wide variety of plants, examples include Tradescantia ‘Sweet Kate’, Eryngium planum, Lavandula angustifolia and Nandina domestica to mention but a few. The bright red berries of Nandina domestica added colour and interest all winter long. Linking these planting schemes to range plans inevitably encourages sales and helps to improve the entire customer experience from the moment they enter the premises.
As we’re on a plant based theme I think it is only right to mention a plant that I feel should be known better. With the summer season already upon us, sales of Pelargonium account for a huge proportion of seasonal bedding sales. Pelargonium papilionaceum (or butterfly Pelargonium) is an excellent tender perennial for summer bedding or if planted in a sheltered spot it will usually re-sprout from the roots in spring. The huge architectural and aromatic leaves, coupled with the delicately marked, light pink flowers make it a very garden worthy plant (see image below, source: http://gardenbreizh.org/photos/karlostachys/photo-184442.html).




